InfoSAWIT, MEDAN – Apical introduced an educational and interactive approach to promote its functional and specialty fats through the “Medanlicious” event, held at Uniland, Medan, on March 29–30, 2026.
The event was designed as a platform for the public to better understand the quality and advantages of Apical’s products through hands-on culinary experiences. Visitors were invited to explore a range of functional fats derivatives presented in interactive booths, complete with real-life applications in various food products.
This approach provided clear insights into how raw materials influence final product outcomes, including texture, stability, and flavor consistency.
Head of Corporate Communications Apical, Prama Yudha Amdan, stated that the event served as a practical demonstration of how Apical products are used in everyday applications.
“Through Medanlicious, we want to show how functional fats contribute to the quality of food products—whether in terms of texture, stability, or consistency. It is also our way of highlighting Medan’s culinary richness through a more practical and relevant approach,” he said in an official statement received by InfoSAWIT, Wednesday (April 1, 2026).
Throughout the event, various interactive activities were held, including a cake decorating competition for children guided by the Apical Innovation Centre (AIC) team. The activity aimed to foster creativity while introducing baking concepts in a fun and engaging way from an early age.
Apical also organized workshops in a mini-course format, providing participants with deeper insights into processing techniques and the importance of selecting the right raw materials to produce high-quality food products.
Head of Apical Innovation Centre, Farhana June Jamil, emphasized the importance of hands-on experience in educating the public.
“Apical products are designed for use across various needs and life stages. Through initiatives like this, we aim to help participants understand how choosing the right raw materials can influence final results, while also offering a more comprehensive learning experience,” she explained.
As part of the event series, Apical also featured a live cooking demonstration by MasterChef Indonesia Season 12 alumnus, Chef Azwar. During the session, he showcased various applications of Apical products in different dishes while sharing insights and inspiration with attendees.
“I am personally very impressed because the quality difference is clearly noticeable compared to products I used before. For me, cooking is not just a profession, but a way to bring people together—and I’m glad to share inspiration directly here in Medan,” he said.
Through Medanlicious, Apical combined education, innovation, and culinary exploration into a comprehensive experience. This initiative is expected to enhance public understanding of the importance of using high-quality raw materials in producing competitive food products. (T2)
