InfoSAWIT, JAKARTA – The Indonesian government has confirmed that the retail price ceiling (HET) for subsidized cooking oil brand MINYAKITA will remain unchanged at Rp15,700 per liter, while efforts are being intensified to improve product distribution and availability across the country.
Rather than adjusting the price ceiling, the government is focusing on expanding distribution channels to ensure that MINYAKITA is more widely available, particularly in traditional markets where demand for affordable cooking oil remains high.
Trade Minister Budi Santoso emphasized that maintaining price stability and ensuring adequate supply remain key priorities. To achieve this, the government is working closely with state-owned food enterprises Perum Bulog and ID FOOD, which will play a larger role in distributing MINYAKITA throughout Indonesia.
“Currently, there is no increase in the HET of MINYAKITA. It remains at Rp15,700 per liter. Our focus is on strengthening MINYAKITA distribution to traditional markets through state-owned food companies such as Bulog and ID FOOD. We hope MINYAKITA will become more widely available in the market,” Budi said in a statement received by InfoSAWIT.
The government believes that leveraging the extensive distribution networks of Bulog and ID FOOD will improve product accessibility, especially in regions where supply has been inconsistent.
Food Assistance Program to Use Alternative Brands
Alongside distribution improvements, the government is also preparing adjustments to its food assistance programs. Previously, a portion of cooking oil distributed through social assistance schemes utilized MINYAKITA products.
Going forward, authorities plan to source cooking oil from alternative brands for these programs, a move aimed at preserving MINYAKITA supplies for the broader public market while ensuring food assistance recipients continue to receive adequate support.
The Ministry of Trade said further coordination with producers will be carried out to ensure sufficient supply for government assistance programs without disrupting market availability.
Producers Encouraged to Increase Alternative Cooking Oil Output
The government has also urged manufacturers to expand production of alternative cooking oil products, often referred to as “second brands,” to provide consumers with more affordable options beyond MINYAKITA.
According to Budi Santoso, alternative cooking oil products are already becoming more visible in traditional markets. Increasing production capacity is expected to enhance consumer choice while helping maintain overall market stability.
The initiative forms part of a broader strategy to balance supply and pricing conditions in Indonesia’s cooking oil market amid sustained consumer demand. Authorities believe that a combination of wider MINYAKITA distribution and greater availability of alternative brands will help ensure affordable cooking oil remains accessible to households nationwide.
Distribution Remains the Key Priority
Industry observers note that strengthening MINYAKITA distribution through state-owned food enterprises represents a critical step in ensuring equitable access to subsidized cooking oil across Indonesia.
By expanding supply channels and encouraging greater participation from alternative brands, the government aims to create a more stable market environment where consumers can benefit from both affordable prices and reliable product availability, whether through traditional markets or other retail channels. (T2)
