InfoSAWIT, JAKARTA –Young generations are the actors to change the consumers’ behavior to support and conserve the environment, such as, by using eco-label (sustainable) products. It is done by using short video.

Non-government organizations, Roundtable on Sustainable Palm Oil (RSPO) and WWF-Indonesia in the last days of August announced the winners in ‘Young Videomaker of Responsible Consumption competition. It was part of Young Ambassador of RSPO Youth Leader in Sustainability and in cooperation with#Beliyangbaik.

In the previous, the competition was running in April 2018 and held by Youth in Sustainability community. It was for the young generations in Indonesia within the age about 18 – 23 years old to show the responsible consumerism through the interesting video and showed the social and environmental responsible products.

Of the 81 total videos sent and seen for more than 52.000 times, 5 videos were chosen as the winners and got 31 million rupiah in total for development fund.

The judges in the competition chose two winners for the Best Video category, i.e., ‘You Can Do It Too’ and animation video, ‘Roro dan Suara Ajaib’. The most favorite video chosen by the voters were ‘Aksara Bumi’, ‘Dimana 1441 H’, and ‘Satu Ramadhan’.

Director of RSPO Indonesia, Tiur Rumondang said that it is important for the young generations to learn to develop the value, attitude, skills which are needed to have sustainable life style.

Her side believed that the most effective way to help them is by education and facilitation to involve them deeper.

“I am happy and proud of seeing what the young generations learn about the challenge and chance relating to palm oil and want to involve in leading the change heading to responsible consumption by simple action, such as, they are not too over-consumption, they want to read the eco-label products, or separate kinds of waste,” she recently said.(T2)