InfoSAWIT, JAKARTA - Micro, small, medium business (MSMB) is one pillar of economic development in Indonesia. According to Coordinator Ministry in Economy, MSMB contribution to gross domestic product (GDP) reached 60,5% and hired 96,9 percent workers nationally. The urgency to develop MSMB made President Joko Widodo ask 30 MSMB to optimize digital system to get many opportunities.
What President Joko Widodo instructed is the same with those which commit to develop synergy to develop MSMB, such as, Sinar Mas Agribusiness and Food. Palm oil plantation company and industry had run Lokakarya Peningkatan Skala Usaha Kriya dan Kuliner Program which was developed by Sinar Mas Agibusiness and Food (Lokakreasi). The program ran online in June - November 2022, but the consultation process keeps running until now.
Lokakreasi was a training to escalate the skill of businessmen by delivering some topics, such as, supply chain management, escalating quality of MSMB, digital transformation of MSMS, activation and access to wider markets. The training program was running in many sessions, such as, feasibility study, talk-show, diskusi kelompok terpumpun (DKT), business consultation, training 12 basic modules in supply chain, such as, digital literacy, financial literacy, market access, production plans, and supply chain management application.
In the execution, Sinar Mas Agribusiness and Food took Krealogi, a digital supply chain ecosystem for MSMB or businessmen to develop their business by increasing their business management digitally. In the collaboration program, Krealogi trained and developed them to get ability, capability, and skills to develop their business.
Lokakreasi program involved 25 groups of MSMS from four provinces, they were, Kepulauan Bangka Belitung, Riau, Jambi, and Central Kalimantan Tengah. The development by experienced tutors in their fields successfully increased the selling of MSMB participants for about 61% in average. Besides they also expanded their product distribution up to 78% in online and souvenir shops.
Head of Economic Empowerment, Sustainability and Strategic Projects Sinar Mas Agribusiness and Food, Jusupta Tarigan said that the good and productive MSMB would make the economy of Indonesia stronger. That is why multi-party synergy should keep running in this sector.
“Sinar Mas Agribusiness and Food always tries to develop MSMB to develop the economy in Indonesia. We do believe Lokakreasi program would connect local products with wider markets to make MSMS more competitive,” Tarigan said.
He also mentioned, by Lokakreasi, the participants could increase their professionalism in running their business. It was proven that some MSMB successfully got their Nomor Induk Berusaha (NIB) and Pangan Industri Rumah Tangga (PIRT) permits. “They are aware that it is important to get detail and measured business to get better productivity,” he said.
Just for a while let us take a look back, MSMB was once in critical situation because of many factors, namely Covid-19 pandemic. Survey by United Nation Development Programme (UNDP) and Lembaga Penyelidikan Ekonomi dan Masyarakat (LPEM) Universitas Indonesia which Coordinator Ministry in Economy released, MSMB decreasing productivity took place in the first two years when Covid-19 pandemic attacked. The survey that took 1.180 MSMS respondents showed that more than 48% MSMB had issue in materials; 77% got decreasing income; 88% decreased product demands; and 97% MSMB did had decreasing asset values.
One participant from Riau, Nila Septiana Wulandari was thankful for Lokakreasi program that helped her and other MSMB to survive. She learnt much and delivered implication to increase her and their business quality. “We now can get order in much more modern and detail by using this application. Besides, we got NIB to increase the customers’ trust. In a whole, the training was very useful for us and really made our business more advance,” Nila who develops Intana Arts, said.
Other participant from Kepulauan Bangka Belitung, Juliansyah, who does Aruk Singkong said that the training made his product business strategies better. “Before joining the training, we were not too famous but we are now. We thank the coordinators for having the training and hopefully it would keep going to help other MSMB in Indonesia,” he said.
By the survey which ran in the end of the training, participants satisfaction level shoed 9/10 for the materials, training methods, the ways to deliver (materials) by developers. The participants thought, everything in the training was significant for MSMB to know. They are ready to share their knowledge, insight to develop more qualified MSMB in Indonesia. (*)
